Presentation Training For Physicians
Public Speaking Program for Clinicians
Objectives
Help physicians present new information effectively at major congresses and in workshops:
– strengthen presentation skills in a peer-to-peer setting
– facilitate smooth delivery of content
– be prepared for the ensuing discussion
– enhance overall communication skills
Measures of Success
– Speakers feel confident
– An engaged audience with signs of interest
– Give good answers to questions and remain calm in ensuing discussions
Value for the Client
– Keep healthcare professionals abreast of new trends
– Help decision makers make better informed decisions
Briefing: Questions to the Client
– What are the key messages from the pool of scientific data?
– Has the company checked adherence to regulatory aspects and guidelines?
– Is there a finalized slide deck or can we fine-tune the messages (the better option)?
Proposed Topics of Training
Note: Exact details will be determined with the client and the physicians.
Preparatory Phase: Planning the Presentation
Review scientific content
Focus on the essential slides
How to captivate the audience
Craft responses to potential questions
Advice on speaking you can safely ignore
Language and Voice
Using compelling words and sentences
Affirmative statements
Tone of voice
Rhetorical options
Performance and Platform Skills
Develop a strong stage presence
Connecting with audience members
Enhance impact
Staying on time
Manage challenging questions
Non-verbal communication
Style of Training
Many practical exercises with immediate feedback
We will discuss which options are best:
– one-to-one-coaching or
– group coaching and/or
– video training
Language
German or English
Duration
Usually one day
Investment Options
1) Training event: 4500 Euro
2) All items of option 1 plus preparatory phase, e.g. phone interviews with the physicians before the workshop:
5500 Euro
3) All items of option 2 plus fine-tuning core messages, aligning statements, adjusting key slides (e. g. “Introduction”, “Conclusions”, “Summary”) based on Dr. Umbach’s special expertise:
6500 Euro
Terms and Conditions
– German value added tax (VAT) will be added, if training takes place in Germany
– Travel costs come on top
Trainer and Coach
Dr. Günter Umbach’s knowledge as a board-certified physician combined with his experience in the pharmaceutical industries (both as medical director and marketing director, mainly in the cardiovascular franchise) help his clients win customers in the healthcare sector.
Professionals use his training and coaching sessions to communicate more effectively and to achieve better results.
His corporate clients include more than fifty pharmaceutical and medical device companies. Other clients include advertising agencies, clinical research organisations and communication firms in more than 12 countries.
Clients benefit from his memberships in the German Speakers Association and the Global Speakers Federation. More than 50 articles, 120 videos and three business books in three languages illustrate how to meet tomorrow’s market challenges.
His book “Successfully Marketing Clinical Trial Results: Winning in the Healthcare Business” shows how to benefit from clinical
