Functions and titles of the business partners were:

• Product Manager, Marketing Manager, Vice President Marketing
• Regional Manager, Sales Force Director, National Sales Force Director
• Head of Medical Scientific Liaison (MSL)
• Medical Advisor, Scientific Advisor, Scientific Communication Manager
• Medical and scientific director

• Vice President Medical Affairs

• European or international Brand Team Leader

• Business Unit Director

• Managing director (for medium-sized companies)

• Communication and advertising agencies