Why Dr. Umbach?

How to get to the next level professionally: Interview

Success in Healthcare: pharmaceutical and medical device companies: Strategies

What do you support clients with?

GU: You have good products. However, competitors with by no means better products are more successful in the market because they make their products more visible or market them more effectively or cooperate better with experts.

Perhaps the organization you work for has also taken some wrong turns, slept through some trends, or not implemented some measures in the right order – which can easily happen. The consequence: lack of success in the market – which is not your fault.

What do customers think about the results of the collaboration?

GU: If you want to concisely prepare, present and convincingly communicate medical, scientific or technical data – my team and I were able to increase the (stagnating) sales of a cardiovascular brand by 200 million euros this way.

Your personal story: Why did you leave as Marketing Director?

GU: After strategic disagreements with supervisor #10 (the vice president of my division), I left after negotiations with a fair parting package – and went into business as a
self-employed consultant
. So I am familiar with internal corporate power structures.

What are the three most frequently booked training courses?

GU: Modern classics – digital or on-site, in German or in English – are:

What resources do you have access to for free?

GU: Here examples:

Tip: Enter your search terms on Google. For many words from the marketing and medical sector of pharmaceutical and medtech companies, Günter Umbach is in a top organic position, usually as the No. 1.

Which are your corporate customers?

GU: Clients are more than 50 companies (both medium-sized firms and international corporations) as well as large communications, branding and advertising agencies.

Which four adjectives describe you?

GU: Experienced, committed, reliable, personal.

Your personal goal?

GU: To give my clients ” aha” moments so they become more successful than my non-clients.

Your recommendation?

What are the benefits of collaboration?

GU: Together, we ensure more visibility and relevance among experts, opinion leaders, healthcare professionals, decision makers and consumers – and thus more inquiries (“leads”), more customers and better decisions – and ultimately more sales.

What sets you apart from other providers?

GU: An expertise based on:

  • Knowledge from medicine (specialist) and industry: Medical Director, Information Officer, Marketing Director, Brand Leader
  • two decades of experience as an international coach, trainer, speaker and consultant for executives and their teams
  • Best practices from projects with more than 50 pharma and medtech companies in 16 countries.

What is an example of special expertise?

GU: An expertise based on:

  • Knowledge from medicine (specialist) and industry: Medical Director, Information Officer, Marketing Director, Brand Leader
  • two decades of experience as an international coach, trainer, speaker and consultant for executives and their teams
  • Best practices from projects with more than 50 pharma and medtech companies in 16 countries.

What are your fees?

GU: There are different investment options and support levels

What is the most common form of counseling?

GU: The one with a monthly investment of 12,000 euros for 3 months, with Günter Umbach personally acting as advisor and sparring partner for better performance. We free your projects from chance: we make a diagnosis, develop a strategy and accompany the implementation: Overview 

Where can you get information at a reasonable price?

GU: Here examples:

How can you stay up to date on current trends?

GU: Subscribable free of charge are

Which communities or groups do you moderate?

GU:
MSL network (approx. 120 members)
LinkedIn Medical Advisor and MSL Group (800 Members)