What do you support clients with?
GU: You have good products. However, competitors with by no means better products are more successful in the market because they make their products more visible or market them more effectively or cooperate better with experts.
Perhaps the organization you work for has also taken some wrong turns, slept through some trends, or not implemented some measures in the right order – which can easily happen. The consequence: lack of success in the market – which is not your fault.
What do customers think about the results of the collaboration?
GU: If you want to concisely prepare, present and convincingly communicate medical, scientific or technical data – my team and I were able to increase the (stagnating) sales of a cardiovascular brand by 200 million euros this way.
Your personal story: Why did you leave as Marketing Director?
GU: After strategic disagreements with supervisor #10 (the vice president of my division), I left after negotiations with a fair parting package – and went into business as a
. So I am familiar with internal corporate power structures.
What are the three most frequently booked training courses?
GU: Modern classics – digital or on-site, in German or in English – are:
What resources do you have access to for free?
GU: Here examples:
Tip: Enter your search terms on Google. For many words from the marketing and medical sector of pharmaceutical and medtech companies, Günter Umbach is in a top organic position, usually as the No. 1.
Which are your corporate customers?
GU: Clients are more than 50 companies (both medium-sized firms and international corporations) as well as large communications, branding and advertising agencies.
Which four adjectives describe you?
GU: Experienced, committed, reliable, personal.
GU: To give my clients ” aha” moments so they become more successful than my non-clients.