Strategy and plan

Option: Color print version (in German and English) as hardcopy free of charge by mail

Example of the relevance of the sequence

It is nonsensical to commission a measure such as the creation of a website if the strategic and content steps (in the overview in the first two columns) have not been gone through beforehand. A cautionary example that an agency manager told me about a collaboration with a client: „Start working already, the briefing will come later“ – of course you will never be able to work effectively like that.

Of course, that’s not how it works. The checklist has broken down the important basics for you in a comprehensible way, so that you have a solid basis for your work.

Example of the relevance of the sequence

It is nonsensical to commission a measure such as the creation of a website if the strategic and content steps (in the overview in the first two columns) have not been gone through beforehand. A cautionary example that an agency manager told me about a collaboration with a client: „Start working already, the briefing will come later“ – of course you will never be able to work effectively like that.

Of course, that’s not how it works. The checklist has broken down the important basics for you in a comprehensible way, so that you have a solid basis for your work.

• Suggestion for the outline of a marketing plan: Website or PDF
• How you become unique through brand-shaping communication
• Does it include the typical cornerstones of a business strategy?
• Tips on how to illuminate your situation and prepare the marketing plan
• E-learning: Online courses – Success through know-how

• Strategy with focus on marketing and communication: leaflet
• Market research from a marketing perspective
• Außendienst-Effektivität / Sales Force Effectiveness: Checklist
• Strategy Workshop Preparation
• Performance characteristics
• „I thought my agency was doing this“ – aha moments