Legal aspects (HWG, AMG) and compliance in the pharmaceutical sector
The main features and implications of the legal framework (in particular the Heilmittelwerbe-Gesetz and the Arzneimittel-Gesetz) are clearly highlighted. The scope and possible pitfalls of compliance rules are illustrated with examples. Participants feel more confident in their written and verbal communication of data and facts and learn about the tricky gray areas, especially in the interaction between medicine and marketing: what is allowed, what is not? This makes the information officer’s job easier, message delivery more viable, and interactions with external experts or KOLs more confident.
You will learn profitable ideas and practical tips on the following topics:
Introduction, concepts, terms
New trends and developments in the industry
Drug safety (pharmacovigilance)
Legal conditions (AMS, HWG)
Basic features of compliance
Marketing tools (5 „P „s)
Medical Science Liaison
Leadership and leadership behavior
You focus your resources on the most promising activities and increase the probability of winning in the competitive market.
Growth spurt: How to move forward more effectively in companies (especially pharmaceutical and medical devices) and find the right path: Personal training in a small group. Double bonus included: book „Erfolgreich im Pharma-Marketing“ and book „Erfolgreich als Medical Advisor“. Insightful, lively and interactive.