Next workshops: Overview
Next workshops: Overview
Do you want to be among the top people in your industry?
Experience personally the recommendations of Günter Umbach live in a small circle. You get the best of 30 years of experience and set the course for your successful future.
Practice of professional product management: Successful in pharmaceutical marketing
„The Pharma Marketing Workshop“ (PMW): Current dates on:
www.professionelles-produktmanagement.de “
Would you benefit from this personal training?
Yes , especially if you
- A determined product manager with up to 3 years of experience are
- Among the top 5 percent of professionals in your industry would like to include
- Want to familiarize themselves with innovative strategies and actions
- Want to update, deepen and supplement your know-how
- Updates on new trends in the healthcare market
- A current portrait of the healthcare business
- An overview of drug marketing
- Insider knowledge from the industry
- Background information from the pharmaceutical business
- Directly applicable know-how for your work
- Recommendations for your everyday work
- Numerous ideas and impulses
- Suggestions for higher efficiency
- Indications of pitfalls, dead ends and detours
- Practical checklists for the realization of your plans
- Marketing tips to get started
- You will become more successful as you
- Setting an important course for your future
- Seize market opportunities more quickly
- Attract the right customers for you
- Increase your product sales
- Use your precious budget more effectively
- Extend your knowledge advantage
- Strengthen your personal market position
Topics and contents
- Recognizing trends and developments at an early stage
- Seizing market opportunities in good time
- Portfolio Management
- Dealing with risk in future projects
- Net present value and expected value
- Develop an innovative marketing strategy
- Customer loyalty and profitability
- Success factors for attractive brands
- Write a good marketing plan
- Apply marketing measures effectively
- Effective life cycle management
- Preparing complex knowledge in an understandable way
- Present product benefits convincingly
- Create didactically skillful material
- Evaluate marketing and sales strategies
- Program brochure
- Very personal atmosphere, as the number of participants is limited
- Individual exercises and small group work
- Write down ideas and create an action plan with the ANPACKEN concept
- Training for the implementation of planned measures
- Looking into the cards of the best: Case studies
- Questions and answers from practice
- Exemplary campaigns outside the industry
- Video training for presentations on special request
- A dynamic, challenging, interactive workshop
- You train at a high energy level
Reserve space on the event website
www.professionelles-produktmanagement.de “
For Professionals in Med. Science, Medical Marketing, Medical Information, Scientific Information
Current dates at: www.medicaladvisorworkshop.de
For all those who want to make their cooperation with external experts and opinion leaders (KOLs) more successful
Current dates at: www.key-opinion-leader.de/workshop
What happens behind the scenes: You as a director and scriptwriter: armamentarium for presence on the Internet: Successful through effective websites, videos, newsletters, SEO.
Legal aspects (HWG, AMG) and compliance in the pharmaceutical sector
The main features and implications of the legal framework (in particular the Heilmittelwerbe-Gesetz and the Arzneimittel-Gesetz) are clearly highlighted. The scope and possible pitfalls of compliance rules are illustrated with examples. Participants feel more confident in their written and verbal communication of data and facts and learn about the tricky gray areas, especially in the interaction between medicine and marketing: what is allowed, what is not? This makes the information officer’s job easier, message delivery more viable, and interactions with external experts or KOLs more confident.
Successfully market study results:
Communicate data concisely, effectively and with sales impact
Current dates: www.ergebnisse-vermarkten.de “
Your benefit
- You convey scientific data accurately and sales-effectively
- You find the right words and formulations
- You clarify the importance of your products
- You choose effective forms of expression for your message
- You use the power of colors, images, type and layout
- You follow the ten points for effective data preparation
- You receive fresh impulses for effective communication
- You update your expertise in using study results
Topics and contents
- You benefit from Dr. Umbach’s many years of experience in industry
- Chapter of the book „Successfully Marketing Clinical Trial Results“.
- Opportunities and pitfalls: what is allowed, what is not?
- Ideas, tips and advice on the art of persuasive communication
- Very personal atmosphere, as the number of participants is limited to five
- Addressing your individual concerns and questions
- Write down ideas and create an action plan with the ANPACKEN concept
- Training for the implementation of planned measures
- Dr. Umbach chats out of the sewing box
- A dynamic, interactive, hands-on workshop
Scope of services
- Extensive working documents, which are also suitable as a reference book
- Electronic text version of essential PowerPoint charts
- Joint optimization of advertisements, brochures, mailings
- Own drafts of documents can be brought along
- Password for login to the client area of the website
- Course certificate
- Author’s signed book, Successfully Marketing Clinical Trial Results.
- Book „Successful in Pharmaceutical Marketing“ signed by the author
- CD with English checklists
- Communication strategy leaflet with tips on how to get started
- Lunch, soft drinks, coffee, fruit and snacks
- A personal follow-up phone call upon request
Reserve space at: www.ergebnisse-vermarkten.de „
Crash Course Pharma Business
You will learn profitable ideas and practical tips on the following topics:
Introduction, concepts, terms
New trends and developments in the industry
Drug safety (pharmacovigilance)
Legal conditions (AMS, HWG)
Basic features of compliance
Marketing tools (5 „P „s)
Content strategy
Multi-channel management
Digital strategy
Online Marketing
Medical Affairs
Medical Advisor
Medical Science Liaison
Business Development
Leadership and leadership behavior
You focus your resources on the most promising activities and increase the probability of winning in the competitive market.
More at: www.pharmaseminar.com „
Growth spurt: How to move forward more effectively in companies (especially pharmaceutical and medical devices) and find the right path: Personal training in a small group. Double bonus included: book „Erfolgreich im Pharma-Marketing“ and book „Erfolgreich als Medical Advisor“. Insightful, lively and interactive.
Advance your career: www.karriere-in-pharma.de “
Individual discussions with customized tips and ideas The confidential advisor („Trusted advisor“) in the background („The Whisperer“)
Consulting on special topics Conditions
If you want to play in the Champions League