Know-how for your success

• Opportunities and risks of “AI” or “AI”: 3 examples “
  Chat GPT as a supplier of ideas: advantages and dangers
• How good follow-up gets you better results “
  Offers and projects require effective follow-up
• 3 inspiring impulses to exploit potential “
  Tips from US management thought leader Adam Grant
• How to become more productive, more connected, more successful “
  Master everyday life with confidence and achieve results
• Effective self-management: how to get things done well “
  Organize everyday life in an efficient and relaxed way: Tips
• Pharma and MedTech: Reaching Goals in Healthcare “
  Good products are not enough for your success
• Winning customers in pharmaceuticals and medical technology “
  Achieve results and increase market share
• How to get appointments with experts at congresses “
  Effectively arrange conversations with KOLs for conferences
• How to achieve your goals and realize your potential “
  Seizing opportunities through the right strategies and action plans
• Artificial intelligence: opportunities and risks of ChatGPT “
  Your personal digital assistant for text creation
• The 3 most effective questions to ask your boss or supervisor “
  Conversations: Which unusual questions get you further
• Best-seller “Atomic Habits” by James Clear: Lessons “
  Successful through repeated, small behavioral changes
• Career tips: How to successfully use your potential “
  How to effectively exploit your personal opportunities
• How to build relationships with experts and KOLs as an MSL “
  Facilitate cooperation with the right email
• Agencies: What to consider when commissioning and cooperating “
  8 tips for effective collaboration with service providers
• Winning customers in healthcare through “reverse thinking” “
  How reversal can turn pitfalls into opportunities
• From XING to LinkedIn: Why it pays to switch groups “
  Up-to-date with “Medical Advisor / Medical Science Liaison Group
• Healthcare companies: 9 mistakes that are really costing sales “
  Why companies miss revenue targets: Solution Options
• More customers, more sales, more success: The marketing book “
  The classic of the healthcare industry in the 4th current edition
• 10 personal recommendations for life “
  Orientation aids for private everyday life
• MSL: 5 Common Mistakes in Medical Science Liaison “
  How to make collaboration with experts more effective
• Patent expiration: market exclusivity is lost – what to do? “
  “Blind spot” loss of patent protection : Options for action
• Why are podcasts booming and what does that mean for you? “
  Digital Media and Podcast Hype: Fashion or Media Change?
• I received an acquisition call: That’s how terrible it was “
  Lessons learned: Avoid these phone call mistakes
• Successfully arrange meetings “
  How to more easily achieve visitation appointments with your target groups
• Marketing plan: Analysis of your strategy and measures “
  Your marketing: how can you achieve results more effectively?
• Working with KOL: What can you improve?”
  Optimize cooperation with key opinion leaders: How?
• Medical Advisor Workshop “
  Training Med.-Wiss. / Medical Affairs
• Pharma Online Marketing Workshop “
  Develop effective digital strategy: Being visible on the Internet
• KOL Workshop / MSL Masterclass “
  Cooperate effectively with key opinion leaders / opinion leaders
• Pharma Marketing Workshop “
  For product and marketing managers in healthcare companies
• HWG Training: Seminar “
  Training on the German Drug Advertising Act, AMG, UWG
• How relevant is your environment to your personal success? “
  Tips for choosing your environment
• How to optimize your complaint management “
  10 tips to win back dissatisfied customers
• The perfect moment: disenchanted myth in time management “
  Why waiting often remains a deceptive and unfulfilled illusion
• Gratitude – A guide with tips for the ungrateful “
  “I have reasons to be happy – but I’m not – why?”
• Digitize, automate, scale: Just buzzwords? “
  How you can use modern concepts for yourself personally
• Using social media effectively – but how? 3 Tips “
  Use XING, Linkedin, Twitter – with minimal effort
• Shortcut to a successful life – does it exist? “
  The myth of “overnight successes” debunked
• What 8 types of people you better avoid “
  The art of choosing the right environment: Recommendations
• How to realize your potential and seize opportunities “
  – while avoiding my personal mistakes: Tips
• Social media: Which platform for healthcare companies? “
  Strategy for pharma and medtech: real-time communication
• Easier to get appointments with HCPs “
  Make appointments to visit with healthcare professionals
• Digital meetings: 33 tips for virtual conferences “
  Avoid pitfalls with online events: Checklist
• What goals vs performance metrics mean for your success “
  How to know if you are on the right track: KPIs
• Find current occasions for contacts with experts: Tips “
  How to get busy HCPs to talk to you
• Rediscovering the customer: Tips “
  From lip service to true customer centricity
• Curiosity as a success driver: How curious are you? “
  Comfort zone vs adventure: What is your curiosity quotient?
• HWG training on the German Drug Advertising Act, AMG, UWG “
  Working in compliance with the law in the face of legal risks
• More essential than professional success: consciously experiencing time “
  We have the freedom every day to choose a fulfilling life
• Tips on how to reach physicians and experts currently as MSL “
  Channels to gain access to your interlocutors
• Acting effectively with purchasing committees and communities “
  Dealing with buyers, purchasing departments and Purchasing
• Customer contact in Corona times: Which paths to choose? “
  Reaching people despite pandemic-related restrictions
• Who you would rather not work with “
  How to recognize early the people you want to avoid
• Aha moments: What we can learn from Leonardo “
  Tips for more happy “eureka” moments in life
• Missing the digital connection – popular excuses “
  Reasons why companies oversleep the change to online
• Retaining repeat customers: The overlooked opportunity “
  Underestimated and yet easy to optimize: tips
• Recognize and handle the unimportant with Pareto “
  How to live and work better with the 80/20 rule
• Amazon healthcare company failed: why? “
  Unexpected end to an ambitious healthcare project “
• 10 myths of digital communication debunked “
  Food for thought to avoid pitfalls and illusions
• Tips for a successful New Year “
  And there is a magic in every beginning
• Effective newsletters and blogs: Tips “
  Successfully write, text, create, design, send
• What you can do now for 2021: Tips for the New Year “
  Recommendations on how to make good use of the turn of the year
• Success in Healthcare: Achieving results more effectively “
  Seize opportunities, win customers, strengthen market position
• Effective digital strategy – successful online “
  How you can take advantage of the opportunities offered by the Internet
• “I thought my agency was doing that” – aha moments “
  How to achieve top performance with external service providers
• Succeed in Medical Science Liaison: 10 Tips to Top MSL “
  Inspiring recommendations for your career in Medical Affairs
• Patient Support Programs: Opportunities and success factors “
  What a successful patient support program looks like
• Digital strategy, social media, online visibility “
  Why a lot of social media doesn’t contribute to your success
• How Amazon, Apple, Google make their meetings effective “
  Practical recommendations for effective meetings
• How strong are you in implementation: questions and tips “
  Quiz: Discover your personal implementation level
• Professionally effective and successful: practical tips “
  What you should consider to reach the next level
• Successful through impulses and top blog “
  How to find fresh approaches and new solutions
• How to effectively communicate data that needs explanation “
  Effectively communicate scientific and technical information
• 16 Lessons learned during the crisis “
  Inspiring impulses for possible reorientation
• Information selection: Why you don’t need to know everything “
  Recommendations on how to effectively manage news overload
• 12 proven tips for successful online meetings “
  How to make web and video conferencing effective
• How to make good use of your time now: Personal recommendations “
  You as a screenwriter, director, producer, customer magnet
• Phone Tips: How to make successful business phone calls “
  Recommendations on how to become more convincing on the phone
• Longing for a home office? Secrets of effective home office workers “
  7 tips on how to use the new freedoms successfully
• What makes you superior to external experts: 5 points “
  Tips for dealing effectively with opinion leaders
• The Warren Buffett and Mike Flint Story: Focus “
  The secret of the legendary investor’s success: the right priorities
• The relentless race for coveted data: Tips “
  Digitization: 6 things you should do online
• 5 lies and myths – disenchanted “
  How to avoid whitewashing, dogma, misdirection
• “Nothing new in the seminar” vs “Took away many new ideas” “
  “Some don’t want to learn” vs” personal growth”
• The 7 worst pieces of advice I ever got “
  How to recognize euphonious statements but foolish in content
• The alter ego: your second self “
  Acting confidently through your “other self” or imaginary counterpart
• Success audio book with tips for professionals “
  The 20 best podcasts by Günter Umbach: Inspiring impulses
• Time management: 9 top tips that can be implemented immediately “
  Practical, unconventional advice on how to become more productive
• The “sunk cost” thinking error: how to avoid it “
  Sunk costs: how to recognize when it’s time to let go
• Communication is not everything “
  Tips for successful exchanges with people
• Social Media: Myth and Reality of Social Platforms “
  Facebook, Instagram, XING, YouTube, Paid Media, Owned Media
• 7 tips from the most valuable company in the world “
  The breathtaking rise of Amazon: Insights, success factors
• Listening: Underestimated factor of communication “
  Tips for effective, active listening: Ask questions, prick up your ears
• How to handle rejections professionally “
  Tips for dealing with rejections and refusals
• How to tell if your course is right “
  Inspiring performance metrics for medical and for marketing
• What 7 mistakes marketing professionals avoid “
  What critical success factors you should pay attention to in product management
• The 7 most serious mistakes of an MSL “
  How to become a professional Medical Science Liaison Manager
• Own mini coaching “
  Success tips for problem solving and potential exploitation
• Positive suggestions from Southeast Asia “
  Personal insights and impulses of a business trip
• Speed as a success factor – but how to push through: 9 quick tips “
  Success through speed: How does speed succeed?
• The underestimated success factor: acting out curiosity “
  How thirst for knowledge and joy of discovery bring you forward
• How to challenge service providers, specifically agencies: Tips “
  Achieving top results together: Advice and recommendations
• MSL MasterClass with MSL Certificate for Medical Science Liaison “
  Tips, checklists, conversation modules, text templates, impulses
• Success despite central instruction – A look behind the scenes “
  Tips for revolutionaries that move the company forward
• How to successfully exploit growth opportunities “
  Natural curiosity versus complacent satisfaction
• Which company do you work for? Success tips for your professional future “
  Your career: When the red warning lights should go on
• Medical Advisor and Medical Science Liaison “
  Collaborate effectively with key opinion leaders: Opportunities
• The brave new MSL world “
  Collaborate effectively with external experts
• Letting good habits take hold: 10 inspiring tips “
  Effectiveness and balance – How to become more effective
• Why SMARTE goals are often not so smart at all “
  When the seductive SMART formula does more harm than good
• Fellow traveler or contributor? “
  Better to watch or to help shape – How to realize your professional life
• Introduction to the Online Academy and e-Learning “
  Texts, audios and videos to achieve more effective results
• Introduction to Umbach Podcast with audio tips “
  Advice, suggestions, impulses for your life
• Authenticity: myth disenchanted “
  Why the glorification of being authentic is so risky
• When continuing education is valuable – and when it is not “
  The Sense and Nonsense of Training: How to Get the Most Out of Your Training
• How to Give Magnetic and Effective Presentations “
  Become a great speaker and an excellent presenter
• Key account managers: what we can learn to win important customers “
  Insights and recommendations in plain language – beyond nice “buzzwords”.
• Reinventing Yourself: Myth or Possibility “
  Your personal transformation: tips on how to create a new version of yourself
• Medical Science Liaison: The MSL Network “
  Medical Science Liaison Professionals: Trends, Background, Insights, Outlook.
• Legal risks of healthcare communication: what am I allowed to do? “
  Tips for the legal gray area, especially with pharmaceuticals
• Monkey mind: how do I deal with it? “
  Successful despite thought carousel: Tips for clear thinking and a free head
• Effective messages, effective statements “
  How to convince other people linguistically: 7 tips
• The myth of secret tools, techniques and tricks “
  Magic recipes as a shortcut to success? Or does anyone have to work?
• 3 magic phrases for conversations “
  Goal-oriented questions and practical tips for effective dialogue
• Convincing and Compelling Claims: Persuasive Communication (English) “
  Know the 7 “C “s of Good Claims: How to develop great product messages
• Product Claims and Brand Messages (English) “
  How to translate product attributes into benefits that will inspire customers to take action
• Strategy – attract customers and become successful – Tips “
  Practical tips for medical and marketing: achieving results
• 6 questions you’d better not ask “
  How to formulate questions promising success: Alternative formulations and word choice
• Do you want to be right or successful? “
  Winning – without insisting on his right. You don’t have to rate everything.
• The secret of good customer relations “
  How companies make their customers happy: Recipe for success for loyal customers
• Managing not time but attention: “Attention Economy” “
  Myth “time management” and the hardest currency in the world: tips
• Key questions to ask your life: Inspirational Impulses “
  Tips for “living well” – Doing your best today for a fulfilling day
• Skilled communication: choosing effective words “
  Discover effective texts and formulations: Winning people through language
• Planned – commissioned – checked off … and the results? “
  Tips on how to successfully make a difference and effectively achieve results
• The secret of skillful silence “
  Why a good listener is often more successful than a good speaker: tips
• Change management hurray? “
  How to get the best out of the change mania: Change – Yes, but the right way!
• 7 Success Advice You Better Avoid “
  Aha moments in your career: tips you should rather ignore
• Overcoming bureaucracy as a brake block: 11 tips “
  How to achieve effective results in the highly regulated environment despite many regulations
• Fired: Lessons Learned “
  Professional turning point: Saying “yes” to change: My personal story
• How to make better decisions with the 10-10-10 method “
  Assess impact of your choice options through 3 time horizons and avoid late regrets
• What 3 types of data are your customers interested in? “
  What people want to hear from you as a medical or marketing professional
• Secret of good stories in business storytelling “
  The art of storytelling to spread messages effectively
• The courage to think outside the box – not a taboo today “
  The license to think differently: Finding inspiration and new perspectives
• Hell of a job marketing – not for everyone “
  A close look at the “supreme discipline”: Mastering challenges
• The noble way to say “no”: tips to keep priorities “
  How to successfully reject or modify things
• How to become successful with independent thinking “
  Thinking for yourself in peace: personal time for inspiration: 8 suggestions
• Getting things done more effectively: Hot potatoes principle “
  Tips for more productivity: Implement plans faster, use time better
• How to make good decisions “
  Better manage risk through probability-weighted values
• If the company wants to get rid of me: what to do? “
  Employer doesn’t want me anymore: Career tips in case of separation
• How to realize your personal potential “
  Adventure self-knowledge and self-responsibility
• Work more effectively and achieve more “
  Do less and get better results: Tips
• Texts as a success factor: Winning with language “
  How to harness the power of effective words: Checklist
• 11 Things Successful People Never Do Again “
  Mistakes professionals only make once: How to avoid pitfalls
• Some relationships are more valuable than others “
  Customer value orientation: Are you taking care of the right customers?
• The renaissance of paper “
  Texts written on paper are making a comeback – the revenge of the analogue
• Your personal growth program “
  How to realize your true potential: breaking new ground
• Why “Medical” is becoming more powerful “
  Medical advisors, MSLs, medical affairs gain importance
• Selective awareness helps to be more effective “
  More successful by prioritizing information hunger
• Stand on the sidelines or play along? “
  Attendee or contributor: stay on the ball
• The passion lie “
  The myth of the dream job revealed
• Digitization and digital strategy, part 2 “
  How to recognize and exploit the opportunities of digital transformation
• Digitization and digital strategy, part 1 “
  How to recognize and exploit the opportunities of digital transformation
• Secret of good greetings and email signatures “
  Discover 2 x 9 tips for effective closings
• Disruption and discontinuity “
  Previous business models are abruptly displaced by new ones
• Agency Briefing “
  How to effectively engage your service providers
• Agile work “
  The agile approach: tips for agility
• 10 Reasons Why Brilliant Strategies Fail “
  How to make your projects and plans succeed
• Remain competitive “
  You want to be successful in the future
• You as a bus driver “
  Bringing others along on the intra-company journey
• A plea for testing “
  Develop and test designs and prototypes