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International business books and articles
Successfully Marketing Clinical Trial Results:
Winning in the Healthcare Business
How to use scientific data effectively
Original English version: Gower Publishing in London, UK
Chinese edition: Publishing House of Electronics, Beijing
Successful in pharmaceutical marketing: How to attract doctors, pharmacists, patients, experts and managers as customers
Practical handbook, reference work and unofficial guidebook with ideas and tips on how to seize opportunities faster and achieve results more effectively, 4th updated edition, Springer Science+Business Media.
Reader comments
„Your book is the perfect complement to your great coaching sessions“ Dr. Lisi Baszler, Vienna.
„Sound knowledge brilliantly conveyed“ Dr. Martin Bornemann, Langenfeld, Germany
„Enthusiastically written – helps win people over“ Ralf R. Strupat, Halle
„Many practical examples with immediately applicable tips for daily work“ Review in Pharma Relations
Succeeding as a Medical Advisor and Medical Scientific Liaison Manager: How to Effectively Communicate Scientific Data and Collaborate with Experts
The standard work for all professionals who want to work effectively with experts and opinion leaders. Springer Science+Business Media, now in its 2nd updated edition.
„Recommended guide that will benefit even the seasoned professional“
Review in the trade journal „Pharma Relations
More than 50 professional articles in magazines and newspapers
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